India's Reliance launches first in-house premium fashion store

Reliance group retail brand launched it first in house premium fashion brand named Azorte on thursday

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As mukesh ambani is trying to capture every luxury market segment in India to build their own eco system

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the new sore chain first store is launched in Bangaluru and is going to make its own market now

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Azorte is going to compete with Mango and Industria Textil SA owned ZARA also

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Mid premium fashion segment is one of the fastest growing consumer segment among Gen Z genertion in India

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this launch is a part of reliance collaboration with other domestic and global brands earlier this year

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the company is going to build around 50-60 grocery and personal care brands in India

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and this is going to be done with the help of acquiring 20% stake in Sephora brand in Inida.

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And this whole segment of luxury and life style line will be lead by Ambani's daughter Isha Ambani

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